Want More Marketing Mileage, CODE IT!

Have you seen them? Those funny little square code looking things showing up on labels, magazine ads and even menus. So why not put one on your vehicle? A dynamically wrapped vehicle is a rolling advertisement for your business. Add a QR Code to the design and you’ve just turned it interactive. And that adds more marketing mileage.

Just in case you’ve been living under a rock lately and don’t know what I’m talking about, let me explain. QR Codes (Quick Response Codes) are 2-dimensional bar codes that have been around since 1994. Very popular in Japan and Europe, a viewer of a code would scan it with a Smartphone (using QR Code reading software), and be redirected to a corresponding website, Facebook fan page, YouTube channel or a host of other online avenues creating immediate brand engagement. Being used on everything print related it only makes sense to put them on large format media, such as vehicle wraps, billboards, and other signs.

The great thing about QR codes is their versatility.  A QR code on an electrical business vehicle may direct the viewer to an online appointment scheduling website. A contractor’s vehicle can be directed to a gallery of pictures with descriptions of their work. A sign on a retail window can direct the customer to become a fan of a businesses Facebook page. Scan a code on a billboard and you just might be directed to a coupon offer. The possibilities are endless.

By placing a code on your vehicle, banner or sign, you’re sharpening your brand perception by embracing technology and demonstrating that your business is forward thinking. So whether you already have a lettered vehicle or are looking to create a billboard on wheels with a vehicle wrap, TDS can add a QR code to the design.

And don’t worry if you don’t have a website, we can help you with that too.